From Streetwear to Runway
Years ago, there was a distinction between the fashions flaunted by the wealthier classes and what was being worn by the less affluent. Between the 1400s and early 1600s, the English Tudors wore elaborate clothes fashioned from expensive fabrics embroidered with silk, gold, or silver, while the less fortunate wore clothing made from coarse fabrics such as wool.
Due to the exorbitant cost of the dye originally used to create purple, this bold, passionate color was reserved for the royal family at the time of Queen Elizabeth I.
Today, fashion lines have blurred. We see wealthy CEOs such as Mark Zuckerberg of Facebook wearing t-shirts, jeans, and hoodies while people from a wide variety of economic brackets are spotted donning luxury brands such as Louis Vuitton and Gucci.
In recent seasons, many luxury fashion designers have been drawing inspiration from the streetwear category. Originally rooted in the Californian surf and skate culture, streetwear evolved to include elements of hip hop fashion, Japanese street fashion, and modern haute couture fashion.
In recent decades, there’s also been a focus on Athleisure – casual, stylish clothes that emphasize comfort. Yoga pants or leggings and a fashionable tee enable today’s multitaskers to go from shopping or a casual lunch to working out without the need to go home to change or carry a gym bag. In 2016, the global athleisure sector was valued at over $83 billion (Trendstop) and there’s no sign of this lifestyle trend losing momentum.